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  ▲第四屆WCM世界校園大師企業自定義獎項The 4th WCM Corporate-tailored Award
  莫干山山頂青年建筑設計大獎
  Moganshan Mountaintop Young Architectural Design Award
  “莫干山山頂青年建筑設計大獎”，由莫干山管理局（文旅集團）與Young Bird Plan共同制定，2023年度以莫干山山頂核心景區蔭山街建筑概念設計為主題，為第四屆WCM世界校園大師（全稱是“World Campus Masters世界校園大師設計作品優選計劃”）特別設立，并作為“莫干山核心景區規劃及蔭山街概念設計國際競賽”個人組獎項。
  The Moganshan Mountaintop Young Architectural Design Award,formulated by Moganshan Administration(Cultural and Tourism Group)and Young Brid Plan,is themed with 2023 architectural conceptual design for Yinshan Street on the mountaintop Moganshan Core Scenic Area.It is specially set for the 4th WCM(World Campus Masters Selective Graduation Design Program)and also the award for individuals who participate in the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition.
  該獎項旨在鼓勵所有青年設計師以及在校學子們共同加入景區城市更新的議題，探索自然與人文并重的街區建筑概念設計，以細膩的洞察力、前瞻的思考力、多元的想象力、大膽的創新力、專業的設計力，回應競賽街區命題，優化空間布局功能，提升原有街區風貌，創新建筑風格，打造地標性建筑，融入生態和美學，營造沉浸式體驗場景，形成具有旅游吸引力的24小時生活圈。
  The award aims to encourage young designers and students to join the discussion on urban renewal in scenic spots.They will explore concepts for architecture in blocks with nature and culture in juxtaposition.Through meticulous insight,forward-thinking,diverse imagination,bold innovation,and professional design ability,participants will respond to the competition's block-related theme,to optimize spatial layout and functionality,enhance the block's appearance,innovate architectural styles,create landmark buildings,integrate ecology and aesthetics,cultivate immersive experiential scenes,and establish a 24-hour living circle with tourism appeal.
  青年設計師獨立的個性與機構設計團隊協作的集體性，以各自不同的優勢，面對同一設計主題，延展出多重的創意提案。莫干山管理局（文旅集團）為“莫干山核心景區規劃及蔭山街概念設計國際競賽”設置個人組獎項，讓更多的個體參與景區未來圖景的構建，賦能更多的可能性，避免千篇一律的同質現象，體現出對不同客群的關懷、尊重與包容。在以產品思維推動場景的豐富性方面，這是一次以競賽為媒介的積極探索。
  The independent creativity of young designers and the collaborative nature of institutional design teams bring forth diverse creative proposals when faced with the same design theme.The Moganshan Administration(Cultural and Tourism Group)established the award of individuals for the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition,allowing more individuals to participate in shaping the future vision of the scenic area.This empowers greater possibilities and avoids a monotonous homogeneity,reflecting care,respect,and inclusivity towards different target visitors groups.With this competition as a medium,it is a proactive exploration in enriching scenarios through a product-oriented approach.
  競賽命題以designverse設計宇宙官網「www.designverse.com.cn」發布為準，點擊閱讀原文報名參賽
  The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
  參賽對象：
  1、鼓勵優秀設計師積極參與“莫干山核心景區規劃及蔭山街概念設計國際競賽”的設計內容“5-蔭山街建筑概念設計”，設計師可以個人或組合的形式參與報名，設計師個人組合人數不超過6人，國籍不限，專業不限；
  2、來自全球建筑、室內、景觀、規劃等相關設計及藝術專業的設計師均可以個人或團隊名義參加，提交已完成的設計作品。設計作品需表達與莫干山蔭山街建筑相同或相似的設計概念。
  Participants:
  1.Excellent designers are encouraged to actively participate in completing item 5 of the design contents of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition,i.e.Yinshan Street Conceptual Architectural Design.Both individuals and groups are accepted for the participation of designers,with members not exceeding 6 people.There is no limitation on nationality and the major.
  2.It is open to all global designers of any major related to architecture,interiors,landscape,planning,etc.Both individuals and teams can participate in the competition,and submit the completed design works.The design work shall express the same or similar design concept with that of buildings in Yinshan Street,Moganshan.
  點擊“閱讀原文”報名參賽
  Click Read more to sign up the competition
  參賽方式：
  1、進入“莫干山核心景區規劃及蔭山街概念設計國際競賽”主頁，注冊并報名參加競賽；
  2、提交您已完成的設計作品；
  3、通過郵件形式申請莫干山山頂青年建筑設計大獎，郵件標題：WCM2023莫干山山頂青年建筑設計大獎申請；郵件內容“創作者簡歷+報名編號”；申請郵箱：wcm youngbird.com.cn
  Registration Method:
  1.Click the competition page of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition and then register to sign up the competition;
  2.Submit your completed design work;
  3.Apply for this award by email.Email Subject:WCM 2023 Apply for Moganshan Mountaintop Young Architectural Design Award;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
  2023莫干山核心景區規劃及蔭山街概念設計國際競賽全球發布，
  歡迎機構/個人報名參賽！
  評選方式：
  “莫干山核心景區規劃及蔭山街概念設計國際競賽”評審委員會將從所有提交設計作品的選手中挑選3組大獎
  Evaluation:The review committee of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition will select winners for the Gold Award,Silver Award and Bronze Award respectively from all of the submitted design works.
  個人組總獎金：23萬元人民幣（含稅）
  金獎（1組）：10萬元人民幣（含稅）
  銀獎（1組）：8萬元人民幣（含稅）
  銅獎（1組）：5萬元人民幣（含稅）
  Bonus for Individuals:230,000 RMB(tax included)
  Gold Award(1 winner):100,000 RMB(tax included)
  Silver Award(1 winner):80,000 RMB(tax included)
  Bronze Award(1 winner):50,000 RMB(tax included)
  本次競賽獎金由主辦方莫干山管理局（文旅集團）撥付至獲獎個人獲獎團隊負責人賬戶。獲獎個人獲獎團隊需填寫獎金申領表，提供個人團隊負責人開戶銀行、開戶名稱、開戶賬號等信息，由個人團隊全體人員簽字后于指定日期前寄送至競賽組委會并配合相關指定法務流程，并將申領表電子版發送至指定郵箱moganshan youngbird.com.cn。
  The prize money of this competition will be paid by the organizer,Moganshan Administration(Cultural and Tourism Group),and transferred to the account of the winning individual or the winning team leader.The winning individual or the winning team needs to fill out the prize claim form,provide information such as the individual’s or the team leader’s bank,account name,account number,etc.After being signed by the individual or all of the team members,the form should be sent to the competition organizing committee by the designated date,along with cooperation in the specified legal procedures.And the electronic version of the claim form should be sent to the designated email address:moganshan youngbird.com.cn.
  參賽時間：
  2023年8月30日競賽公告
  2023年12月4日報名及提交設計方案截止
  2023年12月~2024年1月獎項公布
  Schedule:
  August 30,2023 Competition Announcement
  December 4,2023 Deadline for Registration and Design Proposals Submission
  December 2023-January 2024 Announcement of Winners
  關于莫干山管理局（文旅集團）
  /About Moganshan Administration(Cultural and Tourism Group)
  莫干山管理局（文旅集團）作為浙江省機關事務管理局下屬單位，主要肩負著重大政務服務保障和莫干山風景名勝區保護管理與開發工作，聚焦“創新莫干山、活力莫干山、天下莫干山”的定位要求，以體制機制優化、智慧景區建設、豐富旅游業態，加大宣傳營銷為抓手，做大做強經營主體，努力順應文旅融合發展的浩蕩春風，為詩畫江南活力浙江增光添彩。
  Moganshan Administration(Cultural and Tourism Group),a subordinate unit of Zhejiang Provincial Government Offices Administration,primarily shoulders the responsibilities of providing significant governmental services and overseeing the protection,management,and development of the Moganshan Scenic Spots.With focus on the positioning requirements of"Innovate Moganshan,Inject Vitality into Moganshan,and Share Moganshan with the World,"the administration aims to optimize institutional structure and system,construct intelligent scenic spots,and diversify tourist business formats.By making great efforts to enhance publicity and promotion in the market,entities are strengthened in terms of operation and management.The administration strives to seize emerging opportunities from the integration of culture and tourism nowadays,contributing to the vitality of Zhejiang and adding luster and brilliance to this picturesque and poetic Jiangnan region.
  第四屆“WCM世界校園大師”2023-2024年度企業自定義獎
  The 4th WCM in 2023-2024 Coporate-tailored Award
  科勒敢創設計未來之星/Kohler Bold Design Rising Star Awards
  第四屆“WCM世界校園大師”2023-2024如約而至，
  全球1200+頂尖設計院校9000+著名設計機構攜手前行！
  本次優選計劃最終解釋權歸主辦方所有。
  The final interpretation right of this optimization plan belongs to the organizer.
  品牌/大事件策劃運營中心/YoungBird Brand/Big Event Planning Operation Center
  Young Bird Plan「嫩鳥計劃」（2013-2023，十周年）
  Young Bird Plan「嫩鳥計劃」競賽品牌是面向全球創意和設計人才的高品質競賽平臺。以目標建造、名師輔導、跨界評委為三大DNA，并迅速地在全球城市設計、建筑設計、景觀設計、室內設計、產品設計、標識設計、時尚設計、平面設計、UI設計、材料創新應用設計等各大設計領域內獲得了高度關注，且不斷拓寬邊界。
  通過為客戶定制競賽的形式提供立體傳播和創意解決方案。自創立以來，連續10年推動了大量關注城市空間與日常生活美學的競賽設計項目與產品實現，為中國的城市化發展和各品牌的產品迭代提供高質量的解決方案并做出貢獻，致力于為青年設計力量的崛起創造一切可能，在業界擁有無可替代的影響力。
  Young Bird Plan is an international competition platform for global design talents.With three key elements,viz.fabrication,mentor’s guidance and interdisciplinary jury,it is fast becoming a leading voice in global design fields like urban design,architecture design,landscape design,interior design,product design,logo design,fashion design,graphic design,UI design and material innovation application design,etc.
  We provide three dimensional publicity and creative solution through the tailored competitions for clients.For the past ten years since establishment,we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics.Besides,Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates.On the other hand,we make every effort to create opportunities for young designers.Young Bird Plan has great influence in the design industry.
  2019年Young Bird Plan「嫩鳥計劃」（www.youngbirdplan.com.cn）網站升級并正式合并入designverse（設計宇宙）網站平臺（www.designverse.com.cn）；平臺以鼓勵青年設計原創和設計思維，與全球設計行業及產業發展進行正向對話為目標，旨在將嫩鳥作品及設計人才搭接到世界最具影響力的設計平臺和最前沿的設計生態圈。
  In 2019,the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform(www.designverse.com.cn).The platform aims to encourage young people to design with originality and in design thinking,and to have positive dialogue with the global design industry and industrial development.In a word,it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.
  迄今為止，已與多個政府開發平臺、發展機構以及重要品牌合作，如浙江省麗水市遂昌縣、重慶永川區、蘇州高新區、德清文旅、招商局蛇口工業區、天津河西區、嘉興市人民政府、嘉城集團、蘇州萬科、華鑫置業、西岸集團、品域中國、樂領、香港興業國際、HAY、Sunbrella、DeCastelli、MATSU瑪祖銘立、小罐茶、東鵬、德祿，德國旭勒、嘉興市規劃設計研究院有限公司、膠囊茶語、小庫科技、華峰集團等。
  Till now,we have cooperated with several governments,development agencies and international brands,e.g.,Suichang County of Zhejiang Province,Yongchuan District of Chongqing City,Suzhou New District,Deqing County Cultural Tourism Development Group Co.,Ltd.China Merchants Shekou Industrial Zone,Hexi District of Tianjin City,Jiaxing Municipal People’s Government,JIACHENG GROUP,Vanke Group,China Fortune Properties,Westbund,URS China,Leliving,HKR International Limited,HAY,Sunbrella,DeCastelli,MATSU Group,Xiao Guan Tea,Dongpeng Group,raumplus,SCHüLLER,Jiaxing Planning&Design Research&Institute Co.,Ltd.,Tea Natural,XKool Tech,Huafon Group,etc.
  Intellectual Property Center知識產權中心（2014年起）
  2014年起正式成立，起初作為輔助Young Bird Plan「嫩鳥計劃」競賽的重要服務節點，后續不斷完善專業流程及業務范圍，在Young Bird Plan十周年之際獨立成為YoungBird旗下重要業務板塊及服務品牌。
  Intellectual Property Center(since 2014)
  Formally established in 2014,initially serving as an important service node to support competitions held by Young Bird Plan,the Intellectual Property Center continuously improved its professional process and business scope.On the occasion of the tenth anniversary of Young Bird Plan,it became an independent and important business sector and service brand under YoungBird.
  WCM世界校園大師
  WCM世界校園大師”的全稱是“World Campus Masters世界校園大師設計作品優選計劃”，其中包含「WCM世界校園大師優秀課程作品展」和「WCM世界校園大師課程作品年度優選」兩大部分。
  旨在鼓勵全球青年設計學子分享并參評在校期間設計作品為宗旨，展現不同地域與文化背景下的當代設計新生力量，同時作為導師組打造課題的展示&交流平臺，推進校園的原創和設計思維與全球設計行業及產業發展進行正向的對話，將校園畢設作品及設計人才搭接到世界最具影響力的設計平臺和最前沿的設計生態圈，全年逐月不間斷持續發聲。
  “WCM世界校園大師”作為設計新秀與全球各行業的對話平臺，企業自定義獎項的引入不僅是企業文化及品牌理念的輸出渠道，更展現了企業對年輕設計力量的呵護和關注，更為新生設計思潮的前行注入推動力。因此，“WCM世界校園大師”企業自定義獎項是具有設計力和前瞻性的公司對年輕設計師的支持，參賽者可對此持續關注。
  World Campus Masters Selective Graduation Design Program(short for"WCM"),composed by two parts-"World Campus Masters Excellent Course Works Exhibition"and"World Campus Masters Annual Course Works Selection",is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures.It encourages original design thinking in campus to conduct a positive dialogue with global design industry,bringing young talents to the world's influential design platform and the cutting-edge design ecosystem.
  The WCM is a dialogue platform for the rising stars of the design world and all industries in the world.The introduction of corporate-tailored award is not only an output channel of corporate culture and brand concept,but also presents their care and attention to young designers.Moreover,it will inject vitality into the advancement of new generation of design thinking wave.Therefore,the WCM Corporate-tailored Award is a support to young designers from the strong and forward-looking companies.The participants could continue to pay attention to this award.
  有意向設立第四屆“WCM世界校園大師”企業自定義獎項的企業可發送郵件至wcm youngbird.com.cn/youngbirds youngbird.com.cn，或添加微信號：youngbirdplan與我們取得聯系！

  Companies interested in setting up your own award can contact us through this email:wcm youngbird.com.cn/youngbirds youngbird.com.cn or add the WeChat account:youngbirdplan

https://mp.weixin.qq.com/s/wzQIlBI0DFTXaYUBgUV6uQ