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《中華人民共和國國民經濟和社會發展第十四個五年規劃和2035年遠景目標綱要》發布中，關于關注農村留守兒童問題，隨著城鎮化的快速發展，農村成年人紛紛選擇進城務工，而大多數都將子女留在農村由老人照顧或者寄宿，導致出現大量的留守兒童。兒童期缺少父愛母愛，缺少教導，很多兒童出現了各種問題，希望政府和更多社會人士能對這類兒童給與關注。《柳山》電影創作團隊，將目光放在這樣一個維度，將我們引入更多的思考。
  Outline of the 14th Five-Year Plan(2021-2025)for National Economic and Social Development and Vision 2035 of the People's Republic of China pays attention to the issue of left-behind children in rural areas.With the rapid development of urbanization,rural adults have chosen to work in cities.Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools,resulting in a large number of left-behind children.The lack of parents’love and instruction in childhood has led to various problems among left-behind children.We hope that the government and the public can pay more attention to these children.With such hope,the creation team of the film Mountain Village Full of Love brought us more thinking.
  電影《柳山》是一部反映留守兒童題材的原創院線電影，講述一位山區小學教師、留守兒童和村長之間的生活、學習、離別的故事，描繪了貧困山區留守兒童搬遷到城鎮的一段美好記憶。電影反映了國家脫貧攻堅成果，呼吁社會各界關愛留守兒童，關心孩子們的健康成長。
  Mountain Village Full of Love is an original cinema movie that reflects the theme of left-behind children.It tells the story of life,study and parting among an elementary school teacher,left-behind children and the village chief in a mountainous area.It depicts the happy memory of the relocation of left-behind children from impoverished mountainous areas to towns.The movie reflects the country’s achievements in poverty alleviation and calls on all sectors of society to care for left-behind children and their healthy growth.
  留守兒童公益海報設計大賽征集啟動。本次主題海報設計大賽圍繞以電影《柳山》題材進行創作，是在湖北省文學藝術界聯合會、武漢設計之都促進中心的指導下，由湖北省美術家協會、湖北美術學院視覺藝術設計學院主辦，湖北美術學院當代公共圖像傳播研究中心、深圳市插畫協會武漢分會、武漢麥石百谷文化傳媒有限公司承辦，國內外行業專家組成評審團。本次賽事旨在通過海報創意設計，運用多元的藝術語言，承載社會美育的進步發展，聯合中國原創電影力量的宣發，讓更多人和機構關注留守兒童，關愛留守兒童。此次的電影《柳山》公益海報設計獲獎和入圍的作品，將由各個作者在海報上簽名義賣。義賣所有的款項將由騰訊公益組織牽頭組織，聯合該賽事組委會及電影創作團隊共同針對紅色大別山區留守兒童學校進行捐贈。
  Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love is now soliciting works.The theme of the competition is based on the film Mountain Village Full of Love.Under the guidance of Hubei Provincial Federation of Literary and Art Circles and Wuhan City of Design Promotion Center,the competition is co-hosted by Hubei Artists Association and Visual Art Design School,Hubei Institute of Fine Arts.The judging panel is composed of domestic and foreign experts.The competition aims to call for more attention over and care for left-behind children through creative poster design and diverse artistic language,as well as to carry the progress and development of social aesthetic education,and to jointly promote Chinese original film.The award-winning and shortlisted works will be sold for charity with authors’signatures.The income from the charity sale will be donated to the schools for left-behind children in the Dabie Mountains,which used to be a revolution base area.Led by Tencent’s charity organization,the donation will be jointly carried out by the organizing committee of the competition and the creation team of the film.
  大賽組織單位
  /指導單位/
  湖北省文學藝術界聯合會
  武漢設計之都促進中心
  /主辦單位/
  湖北省美術家協會
  湖北美術學院視覺藝術設計學院
  /承辦單位/
  湖北美術學院當代公共圖像傳播研究中心
  深圳市插畫協會武漢分會
  武漢麥石百谷文化傳媒有限公司
  /支持單位/
  武漢畫院
  Whut中美藝術交流中心
  湖北省包裝聯合會設計委員會
  /贊助單位/
  透納顏料公司（日本）
  /支持媒體/
  國際在線、人民日報、新浪湖北、楚天都市報、雅昌、湖北日報、今日湖北、武漢電視臺、今日頭條、騰訊新聞、新浪新聞、東方新聞、網易新聞、新浪官博、百度新聞、快傳新聞、中國財經新聞在線、中國新聞發布網、一點資訊、中國經濟觀察網、觀察者網、文楚網
  /支持院校/
  四川美術學院、西安美術學院影視動畫系、武漢理工大學、華中科技大學、武漢大學、上海建橋學院、華中師范大學、湖北大學、湖北工業大學、武漢紡織大學、江漢大學、三峽大學、武漢學院、武漢工商學院
  Competition Organizers
  /Guiding Unit/
  Hubei Provincial Federation of Literary and Art Circles
  Wuhan City of Design Promotion Center
  /Host Unit/
  Hubei Artists Association
  Visual Art Design School,Hubei Institute of Fine Arts
  /Organizer/
  Contemporary Public Image Communication Research Center,Hubei Institute of Fine Arts
  Shenzhen Illustration Association Wuhan Branch
  Wuhan Maishibaigu Culture Media Co.,Ltd.
  /Support Unit/
  Wuhan Fine Art Academy
  Whut Sino-American Art Exchange Center
  Hubei Packaging Federation Design Committee
  /Sponsor/
  Turner Pigment Company(Japan)
  /Support Media/
  International Online,People’s Daily,Sina Hubei,Chutrian Metropolis Daily,Artron.net,Hubei Daily,Hubei Today,Wuhan TV,Toutiao,Tencent News,Sina News,East News,Netease News,Sina Official,Baidu News,Kuaichuan News,China Financial News Online,China News Publishing Network,Yidian Information,China Economic Observer Network,Observer Network,Wenchu Network
  /Support Colleges/
  Sichuan Fine Arts Institute,Film and Television Animation Department,Xi'an Academy of Fine Arts,Wuhan University of Technology,Huazhong University of Science and Technology,Wuhan University,Shanghai Jian Qiao University,Central China Normal University,Hubei University,Hubei University of Technology,Wuhan Textile University,Jianghan University,China Three Gorges University,Wuhan College,Wuhan Technology and Business University大賽組委會
  大賽組委會
  /總策劃/
  劉春冰
  /主任/
  吳萍、王志新
  /副主任/
  王靈毅、王圓元
  /秘書長/
  王曉亮
  /副秘書長/
  徐盛
  /策展人/
  周振鵬、吳藝華
  /聯合策展人/
  白若珺、陳輝、何軒、黃晉琪、阮瑩、李俊
  /電影顧問/
  熙道·電影《柳山》導演
  /辦公室主任/
  曾薇、趙啟龍
  /組委會成員/（排名不分先后，按姓氏拼音首字母排序）
  陳輝、丁山、大迫修三(日)、傅杰、顧秀華、何軒、姜曉鵬、金炳律???(韓）、劉春冰、李路葵、梁柱、秋實、阮瑩、吳藝華、吳萍、王志新、王靈毅、王曉亮、小池AMIGO(日)、朱志平、張輝、鄭中
  /策展團隊/（排名不分先后，按姓氏拼音首字母排序）
  陳旭、陳海金、賈崇陽、李凌子、羅雪、劉依玲、吳士俊、楊智凱、朱珂沁華、張俊杰、曾慧
  Organizing Committee
  /Chief Planner/
  Liu Chunbing
  /Director/
  Wu Ping,Wang Zhixin
  /Deputy Director/
  Wang Lingyi,Wang Yuanyuan
  /Secretary General/
  Wang Xiaoliang
  /Deputy Secretary General/
  Xu Sheng
  /Curator/
  Zhou Zhenpeng,Wu Yihua
  /Co-Curator/
  Bai Ruojun,Chen Hui,He Xuan,Huang Jinqi,Ruan Ying,Li Jun
  /Film Counselor/
  Xi Dao,Director of Mountain Village Full of Love
  /Director of Executive Office/
  Zeng Wei,Zhao Qilong
  /Members of Organizing Committee/
  （sorted by the first letter of the phonetic alphabet）
  Chen Hui,Ding Shan,Shuzo Osako(Japan),Fu Jie,Gu Xiuhua,He Xuan,Jiang Xiaopeng,Liu Chunbing,Li Lukui,Liang Zhu,Qiu Shi,Ruan Ying,Wu Yihua,Wu Ping,Wang Zhixin,Wang Lingyi,Wang Xiaoliang,Koike Amigo,Zhu Zhiping,Zhang Hui,Zheng Zhong
  /Curator Team/
  （sorted by the first letter of the phonetic alphabet）
  Chen Xu,Chen Haijin,Jia Chongyang,Li Lingzi,Luo Xue,Liu Yiling,Wu Shijun,Yang Zhikai,Zhu Keqinhua,Zhang Junjie,Zeng Hui
  國際評審團庫(排名不分先后，按姓氏拼音首字母排序)
  圖片
  /陳輝/
  圖片
  /丁山/
  圖片
  /大迫修三(日)/
  圖片
  /傅杰/
  圖片
  /顧秀華/
  圖片
  /何軒/
  圖片
  /姜曉鵬/
  圖片
  /金炳律???(韓)/
  圖片
  /劉春冰/
  圖片
  /李路葵/
  圖片
  /梁柱/
  圖片
  /秋實/
  圖片
  /阮瑩/
  圖片
  /吳藝華/
  圖片
  /吳萍/
  圖片
  /王志新/
  圖片
  /王靈毅/
  圖片
  /王曉亮/
  圖片
  /小池AMIGO(日)/
  圖片
  /朱志平/
  圖片
  /張輝/
  征集時間
  2021年11月15日——12月26日
  賽程安排
  /作品提交/
  征集截止時間：2021年12月26日23:59
  *詳見【如何參賽】與【參賽須知】
  /初評/
  評審時間：2022年1月10日—1月12日
  評審標準：初評評審從設計性（畫面+文字）的角度對所有有效投稿作品進行評選，此環節產生120件入選作品。入選作品將進入終評環節，產生學術獎，佳作獎，優秀獎三個獎項。
  結果公布時間：2022年1月15日
  /終評/
  評審時間：2022年2月
  評審標準：終評評審從作品的電影性、藝術性、商業性、情感性綜合考慮，對產生的入選作品進行終評評審。獲獎者將得到組委會頒發的證書及獎品。
  結果公布時間：2022年2月
  獎項設置
  經過專業初評、終評兩個評審環節，最終評選出8件獲獎作品和100件入選作品。其中入選作品前30件的作者具備申請湖北省美術家協會會員資格的一次條件。具體獎項設置及獎勵方式如下：
  學術獎1名：證書+價值5000元獎品(進口高級專業美術材料+出席電影首映禮)
  佳作獎2名：證書+價值3000元獎品(進口高級專業美術材料+出席電影首映禮)
  優秀獎5名：證書+價值1000元獎品(進口高級專業美術材料+出席電影首映禮)
  入選獎100名：證書
  最佳組織獎12名：證書
  Schedule
  /Contribution/
  Deadline:23:59,December 26,2021
  *For details,please refer to【How to Participate】and【Instructions for Participation】
  /Preliminary Evaluation/
  Time:January 10,2022 to January 12,2022
  Judging criteria:The preliminary evaluation will select 120 works out of all valid submissions from the perspective of design(picture+text).The selected works will enter the final evaluation stage,and there will be three awards:academic awards,best work,and merit award.
  Result announcement time:January 15,2022
  /Final Evaluation/
  Time:February,2022
  Judging criteria:The final evaluation is based on the comprehensive consideration of the cinematic,artistic,commercial,and emotional aspects of works.Award winners will receive certificates and prizes from the organizing committee.
  Result announcement time:February,2022
  Awards
  After preliminary evaluation and final evaluation,8 award-winning works and 100 selected works will be selected.The specific award setting and reward methods are as follows:
  1 academic awards:certificate+prizes worth 5,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  2 best work:certificate+prizes worth 3,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  5 merit award:certificate+prizes worth 1,000 yuan(imported advanced professional art materials+entrance ticket to the film premiere)
  100 Selected Award:certificate
  12 Best Organizing Award:certificate
  如何參賽
  /征集對象/
  面向高校師生、社會廣大設計師和設計愛好者征集，以個人或團體形式參賽。
  /設計要求/
  1.核心主題
  a.關注農村留守兒童，隨著城鎮化的快速發展，農村成年人紛紛選擇進城務工，而大多數都將子女留在農村由老人照顧或者寄宿，導致出現大量的留守兒童，希望創作者針對這類兒童及社會情況進行創作，體現“關愛”、“呵護”、“陪伴”等有溫度的插圖海報。
  b.以電影《柳山》內容為基礎，聚焦電影背景，可參考電影部分場景資料（點擊閱讀原文下載組委會提供的相關電影資料，提取碼：17uq），反映全社會對留守兒童的關懷，提倡構建適合未成年健康成長的社會環境，創作該電影宣傳海報。
  2.理念內涵
  a、海報設計需圍繞電影《柳山》的主題展開，呼吁社會更多重視留守兒童的成長，彰顯社會責任與使命，呼應時代訴求，體現時代風貌。
  b.作為以湖北省為創作背景，首次真實還原記錄留守兒童的主題電影，文化特色需展現出沉穩大氣的風格，主題海報應具備一線視野，體現一線專業水平。
  3.必要元素
  海報設計方案中須體現“柳山”電影作品名稱字樣。
  4.作品規格
  海報設計方案須以豎版海報形式提交，尺寸為70cm×100cm，分辨率為300dpi，RGB及CMYK色彩模式JPEG格式的圖片各一張。入選作品需提供電子源文件AI或PSD格式，海報中使用字體必須標注字體名稱。
  5.創作手法不限
  參賽須知
  /投稿方式/
  1.參賽作者需按要求提供電子作品，一位作者僅限投稿3幅，團隊僅限投稿10幅。下載提交《電影‘柳山’留守兒童公益海報設計大賽報名登記表》及《電影‘柳山’留守兒童公益海報設計大賽版權承諾書》。于2021年12月26日前統一發送組委會郵箱。
  2.參賽作品打包壓縮并與《電影‘柳山’留守兒童公益海報設計大賽報名登記表》及《電影‘柳山’留守兒童公益海報設計大賽版權承諾書》（其中《電影‘柳山’留守兒童公益海報設計大賽版權承諾書》需打印，簽字或者蓋章后掃描）以附件形式發送至郵箱：2859104304 qq.com。郵件主題、海報設計方案、參賽作品登記表均請按照：“方案名稱+參賽作者姓名+手機號碼”規范命名。
  3.點擊閱讀原文下載《電影‘柳山’留守兒童公益海報設計大賽報名登記表》及《電影‘柳山’留守兒童公益海報設計大賽版權承諾書》，提取碼：17uq。
  4.聯系人：陳旭聯系電話：15871481951
  5.二維碼提取文件（微信掃碼即可獲取文件）
  圖片
  /參賽作品權限/
  參賽作品一律為作者原創作品，嚴禁使用高仿、抄襲他人作品參展！否則造成任何法律糾紛或責任，作者自負，本賽事組委會將在各個網站進行公告，并取消其參賽資格。參賽者應保證不會因使用其參賽作品而產生任何版權或知識產權糾紛，本賽事組委會及評委擁有對參賽作品的評選權利。本賽事組委會擁有對參賽作品的商用、出版(含電子出版)、研究、攝影、錄像、宣傳等權利。本賽事組委會擁有對上述賽事規則的最終解釋權。
  /參賽說明/
  本次賽事不收取任何費用。凡送作品參評、參賽作者，視為已確認并遵守本征稿通知的各項規定。
  How to Participate
  /Candidates/
  College teachers and students,designers and design enthusiasts can participate as individuals or groups.
  /Design Requirements/
  1.Core Theme
  a.Pay attention to left-behind children in rural areas.With the rapid development of urbanization,rural adults have chosen to work in cities.Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools,resulting in a large number of left-behind children.Concerning this kind of children and social situations,the participators are expected to create illustrated posters embodying ideas such as“love”,“care”and“accompany”.
  b.Based on the content of the film Mountain Village Full of Love,you can focus on the background of the film,and refer to some materials of the movie(click the button of“Read the Original Text”to download relevant film information provided by the organizing committee,download code:17uq).You can created film posters that reflect the whole society’s care for the left-behind children,and advocate construction a social environment suitable for minors’healthy growth.
  2.Connotation of the Concept
  a.The poster design needs to be developed around the theme of the film,calling on the society to pay more attention to the growth of left-behind children,highlighting social responsibility and mission,echoing the demands of the times,and reflecting the characteristics of the times.
  b.With the creative background of Hubei Province,Mountain Village Full of Love is the first film that truly restores the life of left-behind children.Posters for the film should show calm and grand cultural characteristics with first-line vision and first-line professional level.
  3.Essential Element
  The poster design must bear the name of the film.‘’
  4.Size
  The poster design proposals are required to be submitted in the form of a vertical poster,with a size of 70cm×100cm,a resolution ratio of 300dpi,and one picture each in JPEG format in RGB and CMYK color modes.The selected works are required to provide the electronic source file in AI or PSD format,and the font used in the poster should be marked with the font name.
  5.Creative techniques unlimited
  Instructions for Participation
  /Contribution Method/
  1.Participating authors are required to provide electronic works as required.One author is limited to 3 submissions,and one team 10 submissions.Download the"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"and the"Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love".And submit to the mailbox of the organizing committee before December 26,2021.
  2.The entries are packaged together with the"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"and the"Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"(the latter should be a scanning copy with the author’s signature),and sent as an attachment to the mailbox:2859104304 qq.com.The subject of the email,poster design proposal,and entry registration form should be named in accordance with:"Proposal name+name of the participating author+mobile phone number".
  3.Click the button of“Read the Original Text”to download"Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love",download code:17uq.
  4.Contact:Chen Xu(Tel:15871481951)
  /Entry Permissions/
  All entries shall be the original works of the authors.Highly imitation and plagiarism are strictly forbidden.Any legal disputes or responsibilities arising from the above reasons shall be solely borne by the authors.The organizing committee of the competition will make an announcement on various websites and disqualify the author from participating in the competition.Participants should ensure that they will not cause any copyright or intellectual property disputes due to the use of their entries.The competition organizing committee and judges have the right to select entries.The organizing committee of this competition has the rights to commercialize,publish(including electronic publishing),research,photography,video,and publicity of the entries.The organizing committee of this competition reserves the final right to interpret the above-mentioned competition rules.
  /Note/
  This competition charges no fee.Authors who submit their works for evaluation shall be deemed to have confirmed and will abide by the provisions of this notice.
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  ©來源：Whut中美藝術交流中心

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